Phenix Construction & Design Inc.
My roles: Logo design, design for print materials
Phenix Construction is a general contracting company that works mainly in the healthcare and hospitality industries. I was originally tasked with creating a logo that reflected the story of how this company was founded, as a revitalized entity after the owner's previous company had dissolved. I've worked on various print materials including business cards, tradeshow banners, and signage that was used at construction sites, as well as doing photo-editing for the client.
My thought process behind the logo began with the company's name, Phenix. I wanted to emphasize the idea of rising again, and so focused on the imagery of an abstracted sun, which I combined with a vital element in construction, the arch.
